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DALLAS Frito-Lay has awarded creative duties on Tostitos to Omnicom Group’s GSD&M, the shop has confirmed.
Frito-Lay has spent $30 million on media this year through October to advertise Tostitos, according to Nielsen Monitor-Plus.
A GSD&M representative declined to provide more details about the win and referred calls to the client, who could not be reached for comment.
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