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DALLAS GSD&M introduces two new spots Thursday in the “It must be football season” campaign for Southwest Airlines.
In a spot titled “Snack Time,” young children are shown staring wide-eyed at something yet to be identified as a gurgling sound is heard. Two classmates are then shown wearing body paint and beverage helmets with tubes inserted into milk cartons. An overlay appears with the words: “It must be football season.” Victor Camozzi and Bryan Edwards were the copywriter and art director, respectively.
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