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The Texas Department of Economic Development’s tourism division will review its $12 million ad account, having opted not to exercise two remaining contract extensions with GSD&M of Austin, Texas.
David Teel, deputy director of the state’s tourism division, confirmed the decision last week. “We chose not to exercise the renewal option [with GSD&M]. We have emerging strategic initiatives not covered in the existing contract, and we felt it should be reviewed.”
Steve Dalbey, GSD&M senior vice president and group account director, said the agency intends to defend its 10-year relationship with the client.
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