GSD&M Opens In San Francisco

GSD&M of Austin, Texas, has opened a 20-person outpost in San Francisco to handle its Pacific Bell Mobile Services account–won last year as part of an advertising consolidation by parent SBC Communications of San Antonio.
To head the office, GSD&M has hired creative director Marshall Twinam and account director Erik Petersen.
Twinam previously spent six years at GSD&M before leaving in 1993 and had subsequent stints at DDB Needham and The Richards Group, both in Dallas. He was freelancing in Dallas before being rehired by GSD&M. Petersen was drafted from San Francisco-based Goldberg Moser O’Neill, where he had been a management supervisor.
Just over half of the 20 staffers are in the creative and account service departments; the balance are involved in media and production, according to Twinam.
The office has begun work on retail-focused print and television ads. Twinam said the agency plans to have its first comprehensive branding campaign for the client completed in the next 90 days.
Petersen could not be reached for comment at press time.
GSD&M picked up the Pac Bell Mobile creative assignment last December, along with SBC Communications’ consolidated $250 million media buying account for all Southwestern Bell and Pacific Bell properties. Goodby, Silverstein & Partners in San Francisco handles branding ads for Southwestern Bell and Pacific Bell.
Competing against GSD&M in the Pacific Bell Mobile account review were Campbell-Ewald Advertising in Warren, Mich.; Campbell Mithun Esty in Minneapolis; and DDB Needham in New York, which pitched in conjunction with other Needham offices. The incumbent, Ketchum Advertising in San Francisco, did not participate in the review.
San Francisco becomes GSD&M’s second service site. The agency also has a national broadcast buying office in Chicago, which works on the MasterCard account.