Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DALLAS GSD&M is using a reality-TV approach in its latest work to promote smoking cessation for the American Legacy Foundation.
The “Bob Quits” effort follows Bob, a New Yorker whose name has been changed, in his attempt to quit smoking. Two-minute glimpses into his struggles are catalogued daily in footage on the Web site Bobquits.com. The site also includes brief excerpts from Bob about what he’s going through and resources people can use to stop smoking themselves.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in