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LOS ANGELES Omnicom’s GSD&M has lost creative and media duties on five Shell Lubricants brands to sibling TBWA\Chiat\Day, GSD&M confirmed.
The auto care brands, Gumout, Fix-A-Flat, Rain-X, The Outlaw, and Black Magic, will now be handled by TBWA’s Playa del Rey, Calif., office, which picked up the Pennzoil Motor Oil account in April. The brands shifted from the Austin, Texas-based shop without a review.
“Our creative guys are excited because they are brands that should grow a lot and for which we can define a clear position,” said TBWA president and CEO Robert LePlae.
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