GSD&M Lands 7-Eleven

NEW YORK — GSD&M has landed the $25-30 million 7-Eleven account after a review, according to sources.

The Austin, Texas, shop beat Deutsch and Wieden + Kennedy, both New York.

The incumbent, The Richards Group, in Dallas, had worked with the Dallas-based client on a project basis and withdrew from an earlier round of the process.

The account went into review in October and consisted of a strictly creative pitch. Media duties, handled by Camelot Communications in Dallas, are unaffected.