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NEW YORK — GSD&M has landed the $25-30 million 7-Eleven account after a review, according to sources.
The Austin, Texas, shop beat Deutsch and Wieden + Kennedy, both New York.
The incumbent, The Richards Group, in Dallas, had worked with the Dallas-based client on a project basis and withdrew from an earlier round of the process.
The account went into review in October and consisted of a strictly creative pitch. Media duties, handled by Camelot Communications in Dallas, are unaffected.
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