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DALLAS A series of TV and print ads breaking this week for Discovery Communications will tout the new Military Channel as the ultimate reality show that takes the viewer behind the lines.
The commercials for the cable channel, created by Omnicom Group’s GSD&M in Austin, Texas, employ actual combat footage and ask: “You want reality TV?” The spots close with “Go behind the lines.”
One of the print ads presents a soldier’s military uniform decorated with medals below the headline, “Our stars don’t win little gold statues.”
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