GSD&M Goes Deep Inside Lennox

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NEW YORK Lennox will expose its inner workings in a high-tech TV campaign for its air conditioning and heating products.

One spot, breaking this week, is for Lennox’s AC products. The other, breaking in the fall, is for a heating unit. Creative, via Omnicom’s GSD&M in Austin, Texas, uses a 2mm camera lens (the size of a pinhead) to literally take viewers inside and through the system’s mechanical workings. At the end, the camera emerges to show an actor playing Dave Lennox, the company’s overall-clad founder, standing next to the unit.

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