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GSD&M unveils new work for Charles Schwab & Co.’s CyberTrader business this week.
Six commercials, scheduled to run on national cable financial news channels, also provide insight into the client’s recent decision [Adweek, April 15] to shift its corporate creative from BBDO in New York to the Austin, Texas, shop.
Unlike BBDO’s celebrity-driven offerings, such as this year’s Super Bowl TV spot featuring home-run kings Hank Aaron and Barry Bonds, GSD&M’s work portrays the everyday investor.
Men and women discuss their diverse investment styles in the introductory 60-second spot touting Schwab’s online trading platform.
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