GSD&M Is Big Winner at TOPS Awards in Dallas

GSD&M swept Dallas’ TOPS creative show Feb. 2, winning 27 awards and 13 citations of excellence.

The Austin, Texas, agency also received best of show in the television category at the regional competition. The contest is sponsored by the Dallas Ad League and open to agencies in Texas and Oklahoma.

GSD&M won its trophy for a first-time effort on behalf of Pennzoil’s Gumout brand. The television spot depicts a mid-air discussion between two men who calmly discuss the merits of Gumout as their car plunges off a cliff. Juan Perez was the creative/art director on the commercial; Mike Woolf was copywriter. Other contributors included director Mike Bigelow, producer David Hepp, editors Enrique Aguire and Tim Anderson; Mara Truskoloski, traffic; and D.D. Stenehjem, music and sound.

Motor oil was also a winning subject for The Richards Group in Dallas, whose ads for Jiffy Lube won best of show in the radio category. Set to well-known classical music such as the “William Tell Overture,” the spots’ announcer sings along with “made-up” lyrics such as “To Jiffy Lube I should have gone/ I have the IQ of a prawn.” Ron Henderson was creative director and copywriter for the campaign; Sheri Cartwright was producer.

A best of show award for print was rescinded when the winner was later disqualified.

The TOPS winners were selected from more than 700 submissions.

Other category winners included: Launch Partnership, Irving, Texas (out of home/Dallas Zoo); The Richards Group (single consumer outlets/7-Eleven); DDB Worldwide, Dallas (full-page print/McIlhenny Co.); Graphic Content, Dallas (packaging/Sello Imports); and GSD&M (single posters/Museum of African-American History and Ferrara Pan Candy; fractional-page print/Land Rover; regional/national campaign/US Weekly; and single consumer services/Southwestern Bell).

Griffith/Phillips Advertising of Dallas developed the creative concept for the show, whose theme this year was “Judgment Day.” Planet Productions, also Dallas, produced the awards program.