Grupo Gallegos Taps Barrena

Hispanic marketing shop Grupo Gallegos in Long Beach, Calif., has appointed Montse Barrena as account director. Barrena, 37, was previously with Conill Advertising in Los Angeles, where she worked on Toyota Motor Sales and Lexus. Barrena has also worked with clients such as TelMex Sprint, California Lottery, Coors Beer and Reebok.