Grupo Gallegos Gets Fruit of the Loom Work

LOS ANGELES Fruit of the Loom has tapped Grupo Gallegos to handle Hispanic advertising, the agency said.

The shop was selected without a review, said John Gallegos, principal of Grupo Gallegos in Long Beach, Calif. Introductions were made through Fruit of the Loom’s general-market agency, The Richards Group in Dallas. Grupo Gallegos is partly owned by Richards Group principal Stan Richards.

Fruit of the Loom has not done Hispanic advertising recently, Gallegos said.

Billings were undisclosed. The client spent more than $20 million on general-market advertising in 2002, according to Nielsen Monitor-Plus.

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