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DALLAS-Berry-Brown Advertising here has consolidated its $10 million in Hispanic account billings into a new minority-managed division, Grupo Cuatro Publicidad.
The new unit recognizes the independence that the Hispanic arm of the shop has built for itself over the years, said chairman Bob Berry. The unit will be headed by a trio of Berry-Brown veterans and remain integrated within the shop.
“It’s no different from some agencies that will have a business-to-business group, because they specialize in that and that’s the direction they’re growing in,” said Berry.
Directing Grupo Cuatro will be managing partners Angela Carrales, Jesse D’az and Maribel Larra„aga.
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