Gruden, Florida Citrus vs. Brazilian O.J.

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ATLANTA The Florida Citrus Growers said it has signed Tampa Bay Buccaneers head coach Jon Gruden as spokesperson.

Public relations firm Golin/Harris in Chicago will provide communications support for the partnership. The Richards Group in Dallas handles advertising.

The five year contract will pay $4.2 million to the 2003 Super Bowl champions, with Gruden receiving an undisclosed portion.

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