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Grace & Rothschild will break in January its first new work for Land Rover in nearly two years, a campaign for the 1999 Range Rover.
The New York shop’s work emphasizes Range Rover’s sophistication, a shift from past campaigns that focused on the sport-utility vehicle’s off-road prowess.
Spending was not disclosed. Land Rover spent $14 million on Range Rover last year and another $8 million through August, per Competitive Media Reporting.
A TV spot and four print ads will target an upscale audience.
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