‘Grrr’ Goes for Gold at D&AD

NEW YORK Honda’s “Grrr” won two of the four gold awards given out at the British Design & Art Direction show last night.

The 90-second animated spot by Wieden + Kennedy in London won the coveted black pencils, or gold awards, in the “TV commercials over 60 seconds” category as well as for use of music. It is the first time in the show’s 43-year history that a gold was awarded to a soundtrack, which was created by Amber Music in London.

The other two ads winning black pencils were Channel 4’s brand spot, “Channel 4 Identity,” and in the environmental design and architecture category, Foster & Partners’ Millau Viaduct for the French Ministry of Equipment, Transport, Housing, Tourism and Sea.

Five U.S. shops received silver awards: TBWA\Chiat\Day, New York, “Dance Party,” for Nextel; Publicis, New York, “Very Funny” campaign (“Buttons,” “Ink,” “Name,” “Strange Fruit,” “Wings”), for TBS; Grupo Gallegos, Long Beach, Calif., “Mano Japonesa,” a Hispanic spot for Energizer; Crispin Porter + Bogusky, Miami, “Subservient Chicken” Web site, for Burger King; and Fallon, New York, “Pendulum” billboard, for Time.

The D&AD President’s Award was presented to Jonathan Ive, vice president of industrial design at Apple and designer of the Apple iMac and iPod. Apple picked up three product design silver awards this year for iPod design and cinema displays.

Actor Stephen Fry emceed the awards presentation, which took place on Wednesday evening in London.