Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Community engagement has become a key pillar of any brand strategy. Frequent interaction between a brand and its community is a sign that you offer something so valuable, people are willing to invest one of their most important currencies: time.
These days, having a large user base or low cost per acquisition dominates conversations around brand communities. It feels transactional, like a “build or buy” decision. However, the root of the word “community” is less about numbers and more about humans.