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Community engagement has become a key pillar of any brand strategy. Frequent interaction between a brand and its community is a sign that you offer something so valuable, people are willing to invest one of their most important currencies: time.
These days, having a large user base or low cost per acquisition dominates conversations around brand communities. It feels transactional, like a “build or buy” decision. However, the root of the word “community” is less about numbers and more about humans.
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