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GroupM’s Nestlé USA win truly was a team effort.
To land Nestlé ’s U.S. media planning and buying business, GroupM tapped executives from all its media agencies, including MediaCom, MEC, Mindshare and Maxus, according to sources.
As such, there’s no lead agency now per se, but rather a collective of talent that will service the account in New York and Los Angeles, near Nestlé ’s U.S. headquarters in Glendale. GroupM, the media division of WPP Group, will coordinate the effort.
As a Nestlé representative put it, “GroupM brought forth a ‘One Nestlé Team’ point of view that leverages the best talent and expertise throughout their agency network.”
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