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DALLAS Less than a month after losing its CMO to Wal-Mart, Frito-Lay has named two executives to jointly lead marketing efforts, the company said.
Lora DeVuono, a 21-year brand-marketing veteran, has been named group vice president, brand marketing and advertising. DeVuono is accountable for building Frito-Lay’s megabrands, brand communications including advertising, packaging and promotions, and driving the health and wellness agenda, the company said.
She
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