Group VPs Lead Frito-Lay Marketing

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

DALLAS Less than a month after losing its CMO to Wal-Mart, Frito-Lay has named two executives to jointly lead marketing efforts, the company said.

Lora DeVuono, a 21-year brand-marketing veteran, has been named group vice president, brand marketing and advertising. DeVuono is accountable for building Frito-Lay’s megabrands, brand communications including advertising, packaging and promotions, and driving the health and wellness agenda, the company said.

She

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in