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The T&O Group has emerged as the winner of a prolonged shootout for the creative portion of In-N-Out Burger’s estimated $5-10 million account.
The West Coast fast-food chain, which pioneered the drive-through concept, chose the Irvine, Calif., shop after a review that stretched on for roughly six months. T&O’s main competition was fellow finalist Ground Zero in Marina del Rey, Calif. Sources said a third contender, Sagon-Phior Group in Sherman Oaks, Calif., was eliminated earlier in the process.
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