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A month after hiring DDB, Group Health Cooperative has ended its relationship with the shop and awarded its $2 million account to Foote, Cone & Belding, the client confirmed last week.
FCB Seattle was a finalist in this spring’s two-month review, along with crosstown shop Cole & Weber/Red Cell. The incumbent was Grady Britton in Portland, Ore.
When DDB Seattle was hired in April, Sharon Thomson, the client’s director of advertising and marketing communications, said Group Health wanted “a long-term relationship” and felt DDB’s strategic planning and creative meshed well with Group Health’s plans [Adweek, April 22].
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