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NEW YORK Ground Zero’s holiday campaign for Virgin Digital visually translates song lyrics into a viral Web cartoon and print ad.
The Los Angeles shop created the campaign in an effort to position Virgin Digital, currently the No. 9 online music provider, as the only e-tunes service with music at its core, according to senior copywriter Kristina Slade.
“[Virgin] is originally a music company,” Slade said. “It seemed like everybody else was about the bits and bytes and technology.
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