Ground Zero Restructures

Gledhill Named President; New York Office Possible
LOS ANGELES–Having just celebrated its fifth year of operation, Ground Zero is gearing up for the millennium with a reorganization of its top management, and plans to open a New York office.
The agency, which last month moved a few miles south from Santa Monica, Calif., to a 25,000-square-foot converted warehouse in Marina del Rey, has elevated Andrew Gledhill from head of strategic planning to president.
The 40-year-old Briton takes over client service management duties from general manager and founding partner Jim Smith, who will focus on long-term strategy and pursuing national accounts in the $75-150 million range.