Ground Zero Debuts First Work for Waterpik

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Waterpik Technologies, which shifted its account last year because it felt neglected by longtime shop Foote, Cone & Belding in San Francisco, is giving a thumbs up to the first work created by its new agency, Ground Zero.

A new spot for the company’s Cascadia showerhead cuts among five people singing the 1980s hit “Don’t You Want Me” in the shower.

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