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Ground Zero has launched a TV campaign for Activision, its first work for the video game maker since winning the estimated $5 million account last month.
The first 30-second spot from the Santa Monica, Calif., agency supports Pitfall 3D, Activision’s new platform adventure game. The ad is airing on national and cable stations nationwide throughout the month.
To showcase Pitfall 3D and its main character, Pitfall Harry, Ground Zero tapped into the current popularity of nostalgic “retro” gaming.
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