Gross behavior

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Turner Advertising is promoting an interactive exhibit that offers children answers to various questions about the slimy, oozy and crusty aspects of the human body.

A print campaign breaks this month in local newspapers with the tag “Snot what you think. Grossology.”

The Evanston, Ill., agency created the pro-bono work for Chicago’s Peggy Notebaert Nature Museum’s Grossology exhibit.

“It’s a wildly fun exhibit where kids find out about farts, burps and other gross stuff,” said Ann Cunniff, the shop’s vice president.

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