Eww, Can't Look Away: When 'Grossvertising' Works for Brands

Food giants from Burger King to Kraft have played with gross imagery in their advertising. Does it make marketing sense?

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It wasn’t yet lunchtime, but the crew of a commercial shoot was already busy making instant noodles. Their order was unusual: prepare enough noodles to fill a washing machine drum. 

Over the next two days, a team from Unilever snack brand Pot Noodle and agency adam&eveDDB stuffed noodles into other strange places, including a pool table pocket, a bird house, a bowling ball, a mailbox and a pothole. The shots of those noodle-filled nooks make up the brand’s latest ad campaign, with the tagline: “Nothing fills a hole like Pot Noodle.” 




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