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Unwashed and clad mainly in (what else?) denim, young A-listers and their pals packed the trendy Standard Hotel in L.A. last week to see Bartle Bogle Hegarty’s first TV U.S. ads for Levi’s and, perhaps more to the point, to glimpse Phantom Planet and their new Roman Coppola-directed “Lonely Day” video.
The band played downstairs, and the crowd then headed up to the 12th floor to view the video and ads. With the elevator jammed, many took the stairs, only to be harassed and detained by jittery security guards at the top.
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