Grocer Leaves Cramer-Krasselt, Hires VML

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CHICAGO Winn-Dixie has enlisted WPP Group’s VML to help it develop a strategic marketing platform following the supermarket chain’s split with Cramer-Krasselt, a client representative said.

In addition to Kansas City, Mo.-based VML, the Jacksonville, Fla.-based supermarket chain also continues to work with Zubi Advertising in Coral Gables, Fla., on Hispanic advertising, the rep said.

Cramer-Krasselt

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