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After earning $260 million as last year’s biggest movie, Universal Pictures’ Dr. Seuss’ How the Grinch Stole Christmas debuts on video and DVD this Nov. 20. The video is backed by what the studio this week said will be $20 million in media support with promotions from Heinz, Hershey and Wendy’s. Heinz is a new partner, but Hershey and Wendy’s promoted the film’s release, though other Grinch theatrical sponsors such as Kellogg, Sprite and Nabisco were not listed this week as video/DVD promotional partners.
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