Grill Magic

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.






Rubio’s has changed its focus from fish tacos to food preparation in its first regional network and cable TV campaign.





Created by VitroRobertson in San Diego, Calif., two 30-second spots highlight the Mexican fast-food chain’s theme and name change from Rubio’s Fish Tacos to Rubio’s Baja Grill and feature its char-grilled carne asada, chicken and mahi-mahi.





The spots, which broke last week in San Diego, Orange and Los Angeles counties, show a box opening, with several matches popping out, as if alive.





The...

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in