Griffin: A Bay Area Grows in Houston

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DALLAS The Bay Area Houston Economic Partnership has selected Griffin Integrated Marketing to head the launch of a multimedia campaign that will rebrand the Clear Lake area near Houston as “Bay Area Houston.”

The client, which consists of representatives from eight Houston-area cities (Friendswood, South Houston, Pasadena, Kemah, League City, Nassau Bay, Seabrook and Webster), wants to change the region’s name to make it more familiar to business interests.

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