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DALLAS The Bay Area Houston Economic Partnership has selected Griffin Integrated Marketing to head the launch of a multimedia campaign that will rebrand the Clear Lake area near Houston as “Bay Area Houston.”
The client, which consists of representatives from eight Houston-area cities (Friendswood, South Houston, Pasadena, Kemah, League City, Nassau Bay, Seabrook and Webster), wants to change the region’s name to make it more familiar to business interests. The organization was formerly called the Clear Lake Area Economic Development Foundation.
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