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By Hank Kim and Matt Surman
NEW YORK–Griffin Bacal has won the advertising duties for Feld Entertainment’s Walt Disney’s World On Ice property.
The New York-based shop will create an integrated marketing approach for all future Disney
ice shows from the Vienna, Va.-based client. The agency’s duties will include creative, media planning and buying, public relations and direct marketing.
Griffin Bacal, owned by Omnicom Group in New York, will use the resources of other Omnicom units to service the account.
The agency will enlist the expertise of DDB Needham Direct for direct marketing, Griffin Bacal Promotions for promotional activities and Fleishman-Hillard for public relations.
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