How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
Despite the election-year focus on “Nascar dads,” Americans remain most devoted to sports in which the athletes aren’t encased in cars. (Just lots of padding.) An annual Harris Poll finds football retains its dominance when sports fans are asked to pick their favorite sport of all (see the chart). In fact, it gained one percentage point since last year and is up six points since 1994.

INDEPENDENCE DAY SALE
Subscribe today!
APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF
Already a member? Sign in