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NEW YORK Pantone, which has produced the benchmark color palettes for the creative professional community for more than 40 years, said it is expanding into a new line of business: a line of upscale paints for indoor and outdoor use.
The paints will be the first new Pantone product to carry the Carlstadt, N.J.-based company’s redesigned corporate identity conceived by Grey Global Group’s G2 Branding and Design.
The logo will also be accompanied by a new tagline, “The color of ideas,” and a relaunched Web site for Pantone, which goes live on Nov.
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