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NEW YORK Kia is sponsoring a six-episode reality series on Spike TV in June in which eight hopefuls vie for a job with a major record label. The series, tentatively titled On the Road, will be filmed during the band Sugar Ray’s 18-city tour.
Presenting sponsor Kia will highlight its youth-skewing Spectra compact sedan on the show. They will also be showcased during the tour, which starts April 8 in New York. Support includes ads that will appear in Rolling Stone, on local radio and online.
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