Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Grey Advertising has picked up three new assignments with estimated combined billings of $30 million.
The Bravo Channel awarded the creative portion of its estimated $10 million account to Grey Entertainment after considering M/K Advertising Partners and Della Femina/Jeary and Partners, both in New York; and Red Tettemer, a Philadelphia shop that had done project work for the cable channel.
Bravo was impressed by Grey’s past work for TNT and former client ABC. Grey will be branding the channel’s films as “smart movies,” said Caroline Bock, senior vice president, marketing at Bravo, a unit of Rainbow Media Holdings, Bethpage, N.Y.
The shop will also create a campaign for Louis Theroux’s Weird Weekends, a show acquired by Bravo from the BBC in which the host explores American subculture.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in