Grey’s $30 Mil. Trio

Grey Advertising has picked up three new assignments with estimated combined billings of $30 million.
The Bravo Channel awarded the creative portion of its estimated $10 million account to Grey Entertainment after considering M/K Advertising Partners and Della Femina/Jeary and Partners, both in New York; and Red Tettemer, a Philadelphia shop that had done project work for the cable channel.
Bravo was impressed by Grey’s past work for TNT and former client ABC. Grey will be branding the channel’s films as “smart movies,” said Caroline Bock, senior vice president, marketing at Bravo, a unit of Rainbow Media Holdings, Bethpage, N.Y.
The shop will also create a campaign for Louis Theroux’s Weird Weekends, a show acquired by Bravo from the BBC in which the host explores American subculture. Print and spot cable ads are expected to break close to that date in newspapers in the top 20 U.S. markets, Bock said.
“In partnership with the experienced marketing team at Bravo, we’re confident our on- and off-air marketing programs will help build audience awareness and viewership,” said Gerry Logue, president of Grey Entertainment.
DeWitt Media, New York, won media duties for Bravo in June.
Meanwhile, agency parent company Grey Advertising, New York, has scooped up more business from existing clients American Home Products and Allergan, sources said.
AHP has awarded print ad duties for its Solgar vitamin line, with estimated billings of $10 million, to Grey, which already handles AHP’s Preparation H, Anbesol and ChapStick.
Grey handles Allergan brands in parts of Europe and China and will now create U.S. advertising for the client’s Complete ComfortPlus contact lens care solution, with estimated billings of $12 million. Neither client held a review.