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Mitsubishi Motor Sales of America has narrowed the list of contenders for its $65-80 million national dealer advertising business to four agencies, according to Mike Agate of Select Resources International, the consultancy conducting the review.
The four semifinalists are: Grey Advertising’s Los Angeles office, which is pitching the business with Zimmerman & Partners Advertising in Fort Lauderdale, Fla.; Foote, Cone & Belding and Citron Haligman Bedecarrƒ, both in San Francisco; and the Los Angeles and New York offices of Deutsch, according to Los Angeles-based Agate.
Both Grey and Zimmerman have handled dealer association business nationwide for the Cypress, Calif.-based
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