Grey Wins UPMC Biz

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WPP Group’s Grey in New York has been chosen by the University of Pittsburgh Medical Center for creative and media chores following a review. The client previously worked with local shops on a project basis.

Spending could reach $20 million for a TV, print and outdoor push set to break in the fall. The work will target both consumers and medical professionals. The client spent about $8 million on ads in each of the past two years, per Nielsen.

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