Grey Wins Tennis Assignment

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NEW YORK — Grey has landed the creative advertising account for the Sanex WTA Tour, an international event for women’s professional tennis, the agency said.

Billings were undisclosed, but sources estimated them at $8-10 million. Media duties are still being negotiated and Grey’s MediaCom is in the running for that assignment, sources said.

The New York shop’s Buzz Grey unit, which specializes in sports marketing, will handle the brand-building assignment, with a campaign expected late in the summer.



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