Grey Wins Tennis Assignment

NEW YORK — Grey has landed the creative advertising account for the Sanex WTA Tour, an international event for women’s professional tennis, the agency said.

Billings were undisclosed, but sources estimated them at $8-10 million. Media duties are still being negotiated and Grey’s MediaCom is in the running for that assignment, sources said.

The New York shop’s Buzz Grey unit, which specializes in sports marketing, will handle the brand-building assignment, with a campaign expected late in the summer. Buzz Grey also has the pro-bono account for the Buick Classic golf tournament.

In a statement, Maureen Maldari, evp, managing partner of Buzz Grey, said, “We’re all very excited about this new assignment. The Sanex WTA Tour is exactly the kind of ‘A list’ client for which we can truly showcase our creative talent
while demonstrating our brand building expertise.”

Tour CEO Kevin Wulff was key in the decision to go with Grey after a review of credentials from other agencies.

“We are very excited to have the expertise and creativity of Grey Worldwide to help build the Sanex WTA Tour brand,” Wulff said. “Women’s tennis is enjoying the most successful period in its history. Television ratings and attendance figures continue to grow and break records and that is due to the athleticism, personalities, diversity and international celebrity of our Tour’s players.”

More than 1,000 players from 76 countries participate in the Sanex WTA Tour and compete for over $51 million in prize money at the Tour’s 66 events in 33 countries.