Grey Wins Tanqueray

NEW YORK Grey Worldwide has won creative chores on the global ad account of Schieffelin & Somerset’s Tanqueray gin, the client confirmed. Estimated billings are $25 million.

Schieffelin & Somerset is a joint venture of Diageo and Moet Hennessy Louis Vuitton.

Grey, a Diageo roster shop handling Captain Morgan rum products and Crown Royal, beat out Bartle Bogle Hegarty to win the business. BBH was the only other finalist [Adweek, Feb. 23] in a review in which the incumbent, WPP Group’s J. Walter Thompson, chose not to participate. Both Grey and BBH pitched from their New York offices.

In a statement, Diageo vice president and group products director Jane Smith said, “The team at Grey demonstrated a clear understanding of Tanqueray as a brand and showed us some potentially very exciting creative executions.”

Grey North America CEO Steve Blamer said in a statement, “We’re honored to add Tanqueray to our existing portfolio of Diageo business. It is a fabulous brand that every agency is dying to work on.”