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Moving away from its reputation as a business-to-business agency, Grey here has won the $15-20 million Papa Murphy’s Take ‘n’ Bake Pizza account, a plum win in a market still reeling from technology losses.
Grey won the account after a review that included West Coast and national shops, according to the client. The other contenders could not be determined.
Based in Vancouver, British Columbia, Papa Murphy’s operates 650 franchised and company-owned units in 35 markets in the West.
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