Grey Wins Hong Kong Tourism

BOSTON The Hong Kong Tourism Board has chosen Grey for global ad chores, according to the WPP Group agency.

The selection and three-year contract covering 18 global markets follows a review, and sources pegged spending in the $50 million range. WPP’s MindShare will handle planning and buying on the business.

“We are very excited to be partnering with HKTB as a team to promote Hong Kong as a fantastic travel destination around the world,” said Danny Mok, general manager of Grey’s Hong Kong office, in a statement. “As a Hong Kong-born Chinese, I’m especially proud to have played a part in showing the best face of Hong Kong to our visitors.”

Mike Amour, chairman and CEO of Grey Group Asia Pacific, added, “I am extremely delighted with this win which demonstrated Grey Group’s total communications capabilities. I am sure the strength of our regional and global network can add significant value to HKTB.”

Upcoming efforts will target North America and Europe, as well as markets in Asia.

IPG’s DraftFCB had previously handled the business, but parted with the client late last year.