Grey Wins Hong Kong Tourism

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

BOSTON The Hong Kong Tourism Board has chosen Grey for global ad chores, according to the WPP Group agency.

The selection and three-year contract covering 18 global markets follows a review, and sources pegged spending in the $50 million range. WPP’s MindShare will handle planning and buying on the business.

“We are very excited to be partnering with HKTB as a team to promote Hong Kong as a fantastic travel destination around the world,” said Danny Mok, general manager of Grey’s Hong Kong office, in a statement.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in