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Grey New York has won a sizeable global share of Hasbro brands after a review that included incumbent Uproar. The win is a homecoming for Grey, which worked for the Pawtucket, Rhode Island toys and games marketer from 1997 until 2007 when the business moved to the Omnicom youth marketing shop.
A rep at the WPP agency didn’t respond to inquiries. Hasbro execs could not immediately be reached.
In 2012, Hasbro spent $96.3 million in measured media spending on all of its brands in the U.S.,