Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Grey has won a battle of Procter & Gamble agencies to take home Gillette's creative account, P&G has confirmed.
The other finalists were Saatchi & Saatchi and the incumbent, BBDO. The assignment is global. Worldwide media spending on the brand was not available, but in the U.S.—Gillette's No. 1 market—it hovers around $125 million a year.
The account includes both traditional and digital advertising, which BBDO and sister shop Proximity, respectively, have handled for years.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in