Grey Wins BellSouth

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Grey’s victory last week in BellSouth’s $120 million review was grounded in its success in presenting a strategic marketing plan and solid creative executions that covered all of the telecom’s products, sources said.

The New York shop and darkGrey, its high-tech unit, defeated co-finalists Arnold in Boston, The Richards Group in Dallas and incumbent Merkley, Newman Harty & Partners, also in New York.

Wanamaker & Associates in Atlanta conducted the review.

“We were looking for an agency to position us as a company with multiple products and target markets ranging from high-tech customers to consumers interested in call waiting,” said...

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