Grey Wins Adeza Biomedical Account

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Grey Advertising here has been awarded creative and media duties for Adeza Biomedical’s estimated $1-2 million ad account, following a review of several undisclosed West Coast agencies. It is Grey’s first account win since last spring.
Sunnyvale, Calif.-based Adeza manufactures and markets Fetal Fibronection, the only Food and Drug Administration-approved product that tests for the likelihood of premature birth. Grey connected with Adeza after participating in a review conducted by one of the biotechnology company’s competitors.

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