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Long before a congressional panel released recommendations for gambling ads two weeks ago, Grey Advertising was developing a campaign for the New York State Lottery’s Lotto game that already followed at least one of them.
The radio, outdoor and TV spots, which break in 10 in-state media markets on June 16, don’t tout instant success or the joy of gambling, said Richard Mahan, senior creative director for Grey here.
Instead, they focus on the quiet hopes of Lotto players.
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