Grey Units Prevail for Nokia Business

CHICAGO Nokia has awarded creative duties on its $35 million U.S. ad account to darkGrey, a division of Grey Worldwide, following a review, while sibling MediaCom won media chores, sources said.

The Richards Group in Dallas, which did not defend, had handled both portions of the account.

Grey already handled Nokia’s account overseas.

The New York-based shop bested Omnicom Group’s DDB in Chicago and Interpublic Group’s Temerlin McClain in Irving, Texas, for the business, sources said. Two other contenders, IPG’s McCann-Erickson in Troy, Mich., and independent Wieden + Kennedy in Portland, Ore., dropped out before presentations were made late last month.

Officials with Grey referred calls to the client, where a representative declined comment.

Nokia spent about $35 million on ads, according to TNS Media Intelligence/CMR.

This story updates an item posted earlier today with news of MediaCom’s selection.